Tippy Type
Role
UX Researcher
Type of Project
Real Client Project
Project Duration
One Week
The Problem: Improving User Experience for Long-Nail Typists
Tippy Type, a small, woman-owned business, offers a silicone keyboard cover designed for long-nail typists. Despite the product's uniqueness, the Tippy Type website struggles to meet user expectations for lead capture and conversion. Users, including long-nail typists, influencers, and beauty insiders, face challenges navigating the site and finding relevant information quickly. Tippy Type engaged us to identify these pain points and provide actionable recommendations to enhance user experience, streamline navigation, and improve conversion rates
The Process
01. Discovery
02. Define
03. Report
Discovery
Define
Report
01. Digging Into the Details (Without Breaking a Nail) 💅
Spotting the Red Flags Before Users Do 🚩
To understand the challenges users faced on Tippy Type's website, we started with a Heuristic Evaluation based on Nielsen’s 10 Usability Heuristics. This approach allowed us to quickly identify potential friction points that could disrupt the shopping experience, focusing on areas that impact lead capture and conversions the most.
This method was both time-efficient and targeted, ensuring that our subsequent usability testing could focus on validating the most impactful areas
Discovery
Define
Report
02. Users Spoke, and We Listened (Loud and Clear) 🗣
After identifying potential issues through heuristic evaluation, I conducted usability testing with six participants (five long-nail typists and one beauty insider). The goal was to validate the findings and gain deeper insights into the specific pain points users experienced while navigating the site.
The table above highlights user performance on key tasks, indicating success with a "1" for users who completed the task and an "X" for those who did not.
Discovery
Define
Report
03. Turning Insights into Action 📊
After analyzing the usability test results, I compiled a Findings Report outlining the most critical pain points and actionable recommendations. The report was structured to help Tippy Type make immediate and impactful improvements.
What I Learned (Besides the Fact That Users Hate Essays) 🤓
Conducting usability research for Tippy Type highlighted the importance of understanding user behavior and aligning the website design with real user needs. Identifying pain points through heuristic evaluation and usability testing provided a clear direction for actionable improvements. Simplifying navigation, enhancing product visibility, and clarifying CTAs not only improved the user experience but also demonstrated how small, strategic changes can significantly impact lead capture and conversions.
This project reinforced that effective usability research is about turning insights into targeted, practical recommendations that directly support business goals. 🚀