Usability Testing

Based on the findings from the heuristic evaluation, we developed a usability testing script to assess how effectively users could perform key tasks on the Tippy Type website. The goal was to determine whether the website meets user expectations and supports their needs throughout the shopping experience.

The usability script

Methodology

Each participant was asked to share their experience of using keyboards while having long nails, discussing both challenges and how they adapt. Following this, participants were asked to share their first impressions of the website. After this initial feedback, they were given specific scenarios to further explore their interactions with the site.

Example Scenario Given:

• "What company do you think this is?"
  Follow-up Questions:

• "Does anything about the website stand out to you?"

• "Are you seeing everything you’d expect to find on a website for this type of company?"

The goal of these scenarios and questions was to gain deeper insights into how users perceived the brand, the design’s effectiveness, and whether it met their expectations based on prior experiences with similar sites.

Method of Testing

We conducted testing with six participants, five of whom were long nail wearers and one who was a beauty insider. All participants regularly shopped online and frequently used their keyboards for work-related tasks.

The testing sessions took place via Zoom and involved a structured team setup, including a moderator, a notetaker, and an observer. Upon joining, the technical person would let the participants into the session. The moderator would guide each participant through the process while the notetaker documented observations. The observer focused on the participants' emotions, all while keeping their camera off to minimize distractions. Only the moderator had their camera on.

Participants were asked about their experiences with long nails and how this impacted their interactions with the keyboard. They provided their first impressions of the website before being presented with specific scenarios. For example, one scenario asked, "What company do you think this is?" followed by prompts such as, "Does anything stand out about it?" and "Are you seeing everything you would expect to find?"

Participants shared their screens to walk through the website, allowing us to observe their navigation and interactions in real-time. With their permission, each session was recorded for later review, enabling us to revisit key moments and analyze details that might have been overlooked during live observations.