HabitAware
Break the trance of hair pulling, skin picking & nail biting
Defining The Problem
Problem
HabitAware's current homepage lacks trustworthiness and fails to highlight the full range of its product offerings effectively. By improving the site's credibility and emphasizing how each product works in tandem within the ecosystem, customers will better understand their combined value, leading to more informed purchasing decisions.
My Role
Research and Visual Designer
Solution
I redesigned the homepage to prioritize HabitAware's product offerings rather than the courses. This shift in focus ensures that visitors can quickly and easily understand the core products and their benefits.
Timeline
3 Days
Tools
Figma
Figjam
Slack
Process
Moderated interview
We conducted a moderated interview with HabitAware's founder, Aneela, to uncover insights into customers' challenges and identify pain points in the purchasing process.
Key Findings:
Popular Product: HabitAware's standalone bracelet is its most popular item, indicating a preference for individual products over bundled options.
Customer Stage: Many customers are typically in the later stages of their Body-Focused Repetitive Behaviors (BFRB) journey when they decide to purchase HabitAware products.
Training Calls: Customers frequently express a desire to book training calls for device setup, despite the availability of pre-existing video walkthroughs.
Secondary Research/Comptetive Analysis
Following the interview, my team conducted an in-depth analysis of HabitAware and its competitive landscape, focusing on the following areas:
Competitor Analysis:
We examined TrichStop, HabitAware’s main competitor, to understand its offerings, customer experience, and market positioning.
Treatment Methods for BFRBs:
We explored various treatment options available for BFRBs to identify potential gaps in HabitAware’s product line and support resources.
Current Website Evaluation:
A thorough review of HabitAware's website revealed areas for improvement in conveying trust and the full scope of product offerings.
Customer Experience Mapping:
We created a customer experience map to visualize the buying process, highlighting key touchpoints and identifying potential areas for enhancement in the overall customer journey.
Ideation
Homepage Redesign Recommendation
To address these findings, I took the responsibility of redesigning and reframing the homepage with the following key strategies:
Simplified Layout:
Streamline the homepage to reduce clutter and enhance clarity. Focus on presenting the most critical information upfront, emphasizing product features and benefits.
Dashboard with Dropdown Menus:
Implement a dashboard-style navigation with dropdown menus to organize information more effectively. This will allow users to easily access various sections, such as product details, educational resources, and support options, without feeling overwhelmed.
Highlight Product Value:
Shift the main focus of the homepage to prominently showcase HabitAware's products, detailing their unique benefits and how they can assist users in their BFRB journeys.
Educational Resources:
Include dedicated sections for educational content that explains BFRBs and how HabitAware’s products can support treatment. This could involve blog posts, videos, or FAQs to address common questions and misconceptions.
User-Centric Design:
Ensure that the new design is user-centric, catering to the needs and preferences of the target audience. Gathering feedback from customers will further refine the design and enhance the overall experience.
By implementing these changes, the redesigned homepage will not only be more approachable and informative but also better align with customer needs, ultimately driving engagement and sales.
Reflection
The timeline for this project was incredibly tight, with just a three-day turnaround for research, our experience map, and interactive prototypes. This heightened the stakes and intensified the pressure on the team. Throughout this process, effective communication was crucial. By keeping open lines of dialogue, we ensured that everyone understood how tasks were being divided and how we were collaborating toward our common goal.
As a result of this clear communication, we completed everything ahead of schedule, even delivering our work to the client an hour before the end of the day.
However, we also encountered moments where our focus shifted to minor details rather than the overarching design strategy. Recognizing this tendency allowed us to refocus our efforts on the main objectives, ensuring that the project's core goals remained our priority. By prioritizing communication and strategically dividing the work, we were able to navigate the project's challenges effectively and deliver a cohesive and impactful design.